The first wave of ads promoted Ask’s search expertise with incomprehensible billboards that read “The Unabomber hates the algorithm” and “The algorithm Killed Jeeves.”Īlgorithm, it turns out, is not one of those magic marketing words, like say free. Worse yet, Ask’s new advertising campaign, by badboy agency Crispin Porter + Bogusky (creators of the Burger King Subservient Chicken), simply wasn’t bringing “We put so much content on the page, that we are getting fewer paid clicks,” Mr. The problem is Ask’s revenue per search is falling. Well to the new format, which presents images, video and other forms of information alongside a traditional list of Web sites. Jim Lanzone, the chief executive of Ask.com, said in an interview that the that users are responding very The site’s redesign in June was a mixed blessing. ![]() Over at Ask, things aren’t doing quite so well. (Think Second Life meets IAC’s Home Shopping Network.) After that, it will sell real versions of the virtual clothing too. He said Zwinky has turned into a combination of a social network and a virtual world with Zwinktopia, a site on which uses can play games to win Z-bucks with which to by clothes for their avatars. The advertising revenue from these searches has become a $100 million a year business, said the chief executive of IAC’s consumer applications and portals division, which includes FunWebProducts. The catch is to use any of these services, you have to download a toolbar that will install in your Web browser that prominently features a box for searches (by, of course, Ask). Sort of like an online paper doll program.) Last year, the company introduced, which lets people create and outfit avatars-images that can represent them on their social network pages. This group started as Smiley Central, a service that offers users animated cursors and other The bright spot there, however, was what IAC now calls its FunWebProducts division. ![]() Analysts haven’t expected much from IAC’s money-losing Internet media and advertising unit, which includes IAC/InteractiveCorp disappointed Wall Street with its second quarter results yesterday, mainly because there haven’t beenĮnough big bands touring, causing a surprising shortfall in IAC’s Ticketmaster unit. Once the invitation is accepted, you can correspond via ZNotes - online emails that are posted on your Profile Page and may be viewed by the public.Barry Diller may be missing Jeeves, but at least he has Zwinky. But if you want to have a friend that isn't in your age group, you need to know the person's email address to send an invitation. If you do trust another avatar, you can invite him/her to be your friend. Online chatting can also get very personal very quickly, with avatars asking other avatars for information or to come visit them in person. ![]() Just because you're online, though, it doesn't mean that talking to folks gets any easier social interactions can be just as awkward in Zwinktopia as they sometimes are in the real world. The main attraction of Zwinktopia is the chat feature. Games are the easiest way to rack up ZBucks each place you visit has a corresponding themed game. Some things such as background scenes or cool haircuts are locked and can be accessed by earning ZBucks, Zwinktopia's online currency - or by using real-world cash. Once you download the free program, head on over to your Zwinky's (avatar) dressing room to outfit him/her with an emotion, personalized hair, makeup, outfit, body type, and accessories. ZWINKTOPIA.COM enables social networking in a virtual world.
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